Brands Are Not Our Friends
Comcast sent me 10 pizzas. This isn’t nice; it’s manipulative.
Economy
The Swiss Secret to Jump-Starting Your Career
A first-of-its-kind youth-apprenticeship program in Colorado aims to prepare students for the industries of the future by mirroring a successful model in Europe.
Colin Kaepernick, Nike, and the Myth of Good and Bad Companies
The brand’s alignment with the embattled NFL star is nothing more than smart business.
The Viral Success of a Strike No One Can See
Inmates around the country have managed to engage the public in their ongoing prison protest through a targeted media strategy.
Tiffany’s Sparkly Surge Reflects a Divided Moment in America
The jewelry company credits a hip-hop–inflected ad campaign for its success. It should credit the wealth gap as well.
Trump’s NAFTA Strategy: Bluff, Rebrand, Declare Victory
The president’s announcement that he was “terminating” a free-trade agreement means less than he said.
The Speedy Rise and Fall of Robot Babysitters
Automation has given rise to new jobs in robot minding—but the flurry of opportunities may be short lived.
How Does This Bull Market End?
Probably the same way it began.
There’s a Shortage of Welders. Will More Women Fill the Gap?
Past efforts to attract women to welding have had underwhelming results. New programs aim to change that.
A Woman’s Paycheck Is Influenced by Her Hometown—Even If She Doesn’t Live There Anymore
In a new study, economists find women from places where sexist attitudes prevail end up earning less later in life.